Impact Report 2024

Transformation is a journey made in relationship.

Transformation is a journey

made in relationship.

Living out transformation through compassion, service, and lasting impact.

KeHE Impact Report

Transformation isn’t just something we witness. 
It’s a journey that calls us to participate.

At KeHE®, we believe lasting impact is only possible when it’s rooted in relationships that are mutual, meaningful, and grounded in an active commitment to care. That means opening ourselves not only to the work of change in the world, but also to being transformed by the profound human connections we create with one another.

Letter from our foundation president

Change happens if you let it.

Dear friends of KeHE Cares®,

Several years ago, I was struck by what my longtime mentor said when she retired from KeHE: “This place will change you if you let it.” She was expressing a sentiment that many others at KeHE have also experienced, that as we open ourselves up to serve others—and to even be vulnerable with others—we experience our own transformation from the inside-out in ways that add deep meaning to our lives.

The work and reach of the Foundation has grown in exciting ways this year, but it’s a comment like my mentor’s that reinforces why we never want breadth to come at the cost of depth. We believe real change—and the kind of impact that matters most—is rooted deeply within people and how we see ourselves, our neighbors, and our communities.

The heartbeat of our work continues to focus on coming alongside marginalized communities and catalytic leaders with the goal of seeing people flourish. We do this by partnering with organizations led by true world-changers who provide hands-on and dignifying care to those who need it most. And our Leadership Academy seeks to multiply our impact by fortifying leaders not only within our company, but also within our Care Partners, and leaders in the marketplace. I hope you’re encouraged by the stories and highlights in this report providing small samples of this transformative work in action.

Everything we do is made possible by the contribution of KeHE employees. The excellence they bring to their everyday jobs drives the profitability of the business, which financially funds the Foundation. At KeHE, our employees are “owners” because we are an ESOP, but they are also “donors” because of the generosity flowing through the KeHE Cares Foundation. In other words, our employees are Owners and Donors—and KeHE Cares wouldn’t exist without them!

Your fellow traveler,

Rusty Bland
President, KeHE Cares Foundation

How We Work

We walk side by side—with our partners, our communities, and each other. And as we walk together, we’re guided by the three pillars of KeHE Cares: 

01

Serving and Giving

The Journey Begins with Presence

When KeHE employees serve, they don’t just meet needs—they build relationships that reshape their own perspectives. Every act of service creates a mutual exchange that transforms both giver and receiver.

Serving

We serve to make lives better—and 2024 was a year of deepening relationships with communities we’re invested in.

Featured HIGHLIGHT

Relationships lead the way.

Learn about our recent service trip with Mission Lazarus in rural Honduras.

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2024 serving IMPACT:
31

Multi-day serving experiences

36

Serving events

1,000+

Employees engaged in serving

18

Employee serving trip leaders

GIving

We seek to come alongside others doing good work.

Featured HIGHLIGHT

Using tattoos to provide a second chance.

Learn how INK 180 helps former gang members and survivors of human trafficking.

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Featured HIGHLIGHT

Providing restoration in the face of destruction.

Learn about our partnership with Eight Days of Hope.

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In 2024, our giving spanned 10 impact areas:

Community Development
61%
Disaster Relief
4%
Education
7%
Employee Care
8%
Anti-Trafficking
6%
Food Insecurity
6%
Medical & Hygiene
3%
Military & Veterans
2%
Orphans & Refugees
2%
Rehabilitation
1%

02

Redemptive Investing

The Journey Builds Through Empowerment

We believe business can be a transformative force for good that positively impacts our world. Redemptive investing is one of our most powerful tools as we work to eliminate material and relational poverty for those who have been marginalized.

In 2024, we increased our portfolio to 25 funds and direct investments across the nation and around the globe. 

03

Leadership Academy

The Journey Expands Through Leadership

KeHE created the Leadership Academy to go beyond business-as-usual and business-as-a-cause to create a third way of doing business. We call it The Good Path to Great Results. We believe that whole leaders drive healthy cultures, and we seek to guide leaders and organizations on a journey of cultural renewal to maximize business value, social good, and personal flourishing.

2024 was a year of development and growth for the Leadership Academy.

A movement of goodness is happening in the marketplace and beyond. Last year, we deepened our leadership in this movement through two focus areas—equipping our partners and growing a community of marketplace practitioners—laying the groundwork for continued growth.

1 Equipping Partners

Featured HIGHLIGHT

Leading strategic planning for great results.

Learn how we’re supporting one of our key partners in Ecuador.

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Featured HIGHLIGHT

Training and partnership are changing lives in Yemen.

Learn how the Leadership Academy is bringing tangible hope to people in crisis.

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Featured HIGHLIGHT

Developing whole leaders for flourishing in Chicago.

Learn about the Leader Wholeness Training Retreat we led with Breakthrough Ministries.

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2 Growing a Community of Marketplace Practitioners

Thought leadership for the Goodness Movement

To support our goal of helping businesses flourish and promote wholeness in the marketplace, we launched the Leadership Academy website and the Goodness Podcast as tools for leaders and organizations on a journey of giving, serving, and leading. We also started laying the groundwork for our first annual Goodness Gathering by hosting a bimonthly call with leaders participating in the Goodness Movement.

KeHE Leadership Academy
60K+

Employees represented in the network we’re building with marketplace leaders called the Goodness Movement

15+

Organizations participated in bimonthly Goodness Movement call laying the groundwork for the first Goodness Gathering in 2025

6

Organizations engaged for coaching and training to accelerate their journey of flourishing

8

Discovery sessions to help leadership teams plan the way forward in giving, serving, and growing their people

Paul and David have been really helpful in encouraging us to develop our team members to be 'whole people' while ensuring our organization is focused on a higher mission of giving and helping others. Not only have they been helpful in encouraging us, but they have been so generous with their time and platform to help us to 'get on our feet' in this respect by facilitating a service trip and providing commentary on our leadership development program. We are very grateful for Paul and David, and the full Kehe platform for all they are doing to promote good in the world!”

James Crawley, CEO
Ally Waste

Both the thought leadership in KeHE Cares and the community they are building are already adding value to our desire to better steward our people resources. We appreciate the willingness to share and the willingness to invest in other business leaders on their missional journey.”

Jeff Latture, EVP
Barnhart Crane & Rigging

Very thankful for these sessions. There's a lot of common ground and shared passion. It's packed with potential; God is at work! I appreciate your servant leadership in this space.”

Heather Broeder, EVP Comms & Missions
Refined Technologies

This call was awesome and definitely got my wheels turning on what flourishing looks like, for myself personally and for our company as a whole. I'm excited for more opportunities to connect with other like-minded people who are trying to drive mission and culture."

Survey response from Goodness Movement call

QUOTES OF IMPACT
FOUNDATION OVERSIGHT

Improving lives is at the heart of our leadership’s mission.

THANK YOU

Transformation is a journey made in relationship—and we’re on this journey together so that:

transformation becomes something we don’t just witness, but participate in—together.

the work we do creates change that is meaningful, mutual, and rooted in care.

we empower others to stand strong and shape their own future.

we support entrepreneurs in marginalized communities, helping them move from dependence to dignity.

Your generosity creates a lasting impact so that those we serve move from dependence to dignity.

Thank you for being part of the KeHE Cares story—and letting us be part of yours. We invite you to join us in the coming year, continuing to support the mission of KeHE Cares and its partners.

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